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July 14, 2009

Make. Give. Sell. Share. Release. Start. Engage. Film.

Create Digital Music posts a handy round-up of Trent Reznor's advice to new artists in light of our skepticism toward Reznor's (proven) give-it-away-and-make-a-mint music production model.

Note to self: Must set up download/check-out interface to my music site...

We’ve all watched and commented on bands like Radiohead and Nine Inch Nails releasing free albums and still profiting by them. Will this model still work for new artists, though?

Trent Reznor posted yesterday that the Beastie Boys’ Ill Communication reissue is “how you sell music today”. As a rebuttal to the usual “that only works for established artists” replies, he’s followed this up with an extended post on what artists who haven’t reached the Beasties or NIN level of profile can do to get established.

Reznor's opinion is of direct interest to me, obviously, but I think he is also offering food for thought to anyone trying to have a go with a small business that needs promoting in a newly wired world.

Posted by Ghost of a flea at July 14, 2009 08:27 AM



Posted by: agent bedhead [TypeKey Profile Page] at July 14, 2009 10:14 PM