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? Intenso Project feat. Lisa Scott Lee: Get It On | Main | Cowboy builder ?

February 10, 2006

Big Daddy

Google fires a shot across the bow of companies employing search marketing firms and "black hat" search ranking schemes. It may be a coincidence but I have noticed a significant increase in referral traffic to archived posts this last week. Big Daddy may already be on the job.

Google, the search engine giant, signalled the first round of the battle this week after blacklisting the German site of BMW and yesterday Ricoh, the Japanese photocopier and office equipment manufacturer. Google found the carmaker guilty of employing a "dummy" website stuffed with keywords, which persuaded Google’s computers to place it at number one in its ranking of relevant sites.

Posted by Ghost of a flea at February 10, 2006 09:17 AM

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