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March 18, 2005

Blog reader survey

Henry Copeland summarizes his recent BlogAds blog reader survey. Take note all you opinion leaders... time for FleaTV!

The most interesting news comes in section 8. Aficionados of PR-speak will recognize these questions as benchmark tests to identify who is an opinion maker, a member of the ten percent of Americans who are believed to set the agenda and steer the opinions of the other 90%. To qualify as an official "influential," RoperASW, the leading firm consulting in the field, you have to answer 3 of those questions (excluding a petition) in the affirmative. Clearly the blogosphere is crawling with certified grade A opinion makers.

Posted by Ghost of a flea at March 18, 2005 06:37 AM

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