Ghost of a flea

Ted: We're both stumbling around together in this unformed world, whose rules and objectives are largely unknown, seemingly indecipherable or even possibly nonexistent, always on the verge of being killed by forces that we don't understand.
Allegra: That sounds like my game, all right.
Ted: That sounds like a game that's not gonna be easy to market.
Allegra: But it's a game everybody's already playing.
- David Cronenberg, eXistenZ (1999)