Ghost of a flea

Dear Baskin-Robbins,

I have had a hankering for pistaccio-themed ice cream and your new Baskin-Robbins franchise at Bloor & Walmer (366 Bloor Street West, Toronto, ON M5S 1X2 Tel. : 416-xxx-xxxx) seemed to address this wish with your Pistaccio Almond flavour ice cream. The first time I entered the store was an early weekday evening about a month ago. My pistaccio urge would have to wait as the store was unattended. Even a sideways look around the counter into the back did not reveal any staff. Suppressing a mad urge to serve myself I decided fate was signalling to me my waistline could do without your product.

Which brings me to this afternoon (Dec. 13, 2004). This second time I entered your store I found myself in line behind a young gentleman placing a complex order for himself and his three young women friends. I was happy to wait. Five minutes later the store manager offered to serve me and, a month late, I placed my order for a single scoop. She turned away to serve me when she spotted another party of people had entered the store and were looking at the cakes. At this point she decided to go serve them by preference to me. My frustration may have shown on my face as the staff member still serving the first party asked if I had placed an order. I explained that I had, said "Bye" and walked out.

I suppose the margins on an ice cream cake, and certainly the size of this individual sale, may be more attractive to your company than a single scoop of ice cream. That said, I see no reason to try to spend money on your stores again be it for a single scoop of ice cream or for my future cake needs.

Yours,

Ghost of a flea

Just under fifty-five thousand unique readers from 128 countries in November 2004 including 76 countries where there are no Baskin-Robbins. Don't worry... I can't buy their ice cream either!