Ghost of a flea

Gillette

Gillette used Radio Frequency Identification (RFID) chips in conjunction with retailers to secretly track and photograph customers buying their products. This website called for a boycott of Gillette in response (it seems to have worked).

The tracking system uses sensors hidden under Gillette shelves to detect when products are picked up. Whenever a shopper picks up a packet of razor blades from a spy shelf, SNAP! A hidden camera secretly takes a closeup photo of the shopper's face. (And a second photo is snapped at the cash register to make sure the product is paid for!)

Posted by Ghost of a flea at December 12, 2003 09:05 AM