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December 12, 2003


It is difficult to think of a more basic marketing strategy. Ryanair tries to increase its appeal by increasing the breast-size of its goddess-logo.

Ryanair explained that the logo change was due to the need to get a more aerodynamic image. “We decided to give our customers a more uplifting experience,” said a spokesperson for the company. “We think she is rather aerodynamic.”

Posted by Ghost of a flea at December 12, 2003 09:09 AM