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May 11, 2016

Luca Turin - MDCI

"Perhaps the most pertinent question is why the mainstream houses (with the possible exception of Lauder) routinely break Coty’s Law: 'Give a woman the best product to be made, market it in the perfect flask [..] ask a reasonable price for it, and you will witness the birth of a business the size of which the world has never seen.' Coty became the richest man in France doing just that, and today LVMH owner Bernard Arnault is the second richest by not doing it. It is astonishing that Dior markets its quality stuff as a Collection Privée whereas is should be in every drugstore as Coty once was."

Posted by Ghost of a flea at May 11, 2016 10:47 AM