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December 16, 2015

No brand

"Muji, founded in 1980 in Japan, offers what the company calls “no-brand quality goods”: unembellished household items, stationery, clothing and knickknacks. Each item is packaged minimally, priced reasonably and injected with a higher dose of design intelligence than you find at most mass retailers.

"There are boxes of wool to play with and potted plants purifying the air. The store soundtrack is weighted toward instrumental flute arrangements. It’s like Ikea on Klonopin."

Posted by Ghost of a flea at December 16, 2015 07:04 AM