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July 10, 2014

Mary McBride Show - William Carlos Williams Interview (1950)

The First Lady of Radio: Mary McBride.

McBride first worked steadily in radio for WOR in New York City, starting in 1934. This daily women's-advice show, with her persona as "Martha Deane", a kind and witty grandmother figure with a Missouri-drawl, aired daily until 1940.

Concurrently with working as "Deane", in 1934 and 1935, she was the women's page editor for the Newspaper Enterprise Association syndicate. In 1937, she launched on the CBS radio network the first of a series of similar and successful shows, now as Mary Margaret McBride.

She interviewed figures well known in the world of arts and entertainment, and politics, with a style recognized as original to herself. She accepted advertising only for products she was prepared to endorse from her own experience, and turned down all tobacco or alcohol products.

Posted by Ghost of a flea at July 10, 2014 08:48 AM