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April 24, 2014
How paperbacks transformed the way Americans read
"Half a century before e-books turned publishing upside down, a different format threatened to destroy the industry.."
Here’s a little perspective: In 1939, gas cost 10 cents a gallon at the pump. A movie ticket set you back 20 cents. John Steinbeck’s The Grapes of Wrath, the year’s bestselling hardcover book, was $2.75. For a nation suffering 20 percent unemployment, books were an impossible expense.
But in just one day, Robert de Graff changed that.
But in just one day, Robert de Graff changed that.
Posted by Ghost of a flea at April 24, 2014 06:27 AM