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April 24, 2014

How paperbacks transformed the way Americans read

"Half a century before e-books turned publishing upside down, a different format threatened to destroy the industry.."

Here’s a little perspective: In 1939, gas cost 10 cents a gallon at the pump. A movie ticket set you back 20 cents. John Steinbeck’s The Grapes of Wrath, the year’s bestselling hardcover book, was $2.75. For a nation suffering 20 percent unemployment, books were an impossible expense.

But in just one day, Robert de Graff changed that.

Posted by Ghost of a flea at April 24, 2014 06:27 AM