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April 22, 2014

Private label

"'Brand' is something on which leading fashion labels, department stores, and specialty retailers are intensely focused. Every piece that’s produced and placed on the racks needs to carry and convey a brand message that’s true to the company’s 'DNA.' But what’s rarely disclosed is how much some of these companies rely on external suppliers to produce — and even design — their collections. In fashion, this is called 'private label' and it happens at every level of the business, from mass to luxury."

Posted by Ghost of a flea at April 22, 2014 07:24 AM