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April 08, 2014

The mark of a man

"Old Spice was founded in New York by William Lightfoot Schultz in 1934. He was a soap and toiletries maker, and his first fragrance was, ironically, a woman’s scent: Early American Old Spice. It is said that Shultz was inspired by his mother’s rose jar when creating this early version of Old Spice. A rose jar usually held a moist potpourri of rose petals, spices and herbs in a base of salt to preserve them. Those notes can still be detected in Old Spice’s products to this day."

Posted by Ghost of a flea at April 8, 2014 11:23 AM