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March 27, 2014

L’Officine Universelle Buly

"Ramdane Touhami, the entrepreneurial French-Moroccan multi-tasker behind the successful rebranding of Cire Trudon, has launched a new 'historic' French beauty brand, L’Officine Universelle Buly."

On the look out for a “new legend” that could be transformed into a global business, Touhami toured France’s officines and apothecaries. London had Penghalion’s. Florence had Santa Maria Novella. There was an opportunity to create a “historical” French beauty brand, he thought. “I visited about 130 different old apothecaries dating back from the 15th to the 19th century,” recounts Touhami. “I found the Bully archives (at Les Archives Départementales de la Seine) and decided to awaken the past.”

Posted by Ghost of a flea at March 27, 2014 09:57 AM