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March 10, 2014

Brand DNA

"'Every guy wants to be a little bit of a rock star,' says John Varvatos, who has built a formidable menswear empire on this very notion. His seasonal advertising campaigns feature music icons like Iggy Pop and Kiss. His downtown New York flagship is housed in the space previously occupied by legendary punk club CBGB. Since 2001, he has collaborated with Converse, a brand beloved by The Ramones and The Clash. And his collection ā€” which includes signatures like attenuated suiting, biker boots and knotted neckerchiefs ā€” comes with a distinct rock nā€™ roll twist."

Posted by Ghost of a flea at March 10, 2014 06:24 AM