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March 05, 2014

Digital fashion

"Silicon Valley may be the historical mecca of the tech startup, but when it comes to the world of fashion technology, London has positioned itself to be the center of everything digital fashion."

Take Burberry, for example.

British fashion giant Burberry is noted as being on the forefront of technology as the first luxury brand to incorporate digital and social media into its marketing strategy, in order to bring about a newfound relevance to the brand. Former CEO Angela Ahrends has moved to Apple as its new Vice President of Retail and Online Stores, suggesting the fusion of fashion and tech isn't going anywhere if Apple sees the need to incorporate a fashion sense into its brand.

Posted by Ghost of a flea at March 5, 2014 07:47 AM