? The re-up | Main | Christian Dior Spring/Summer 2014 Haute Couture Paris ?

January 27, 2014

The end of pilot season

"This cycle, which seems absurd when set against how people actually consume television, not to mention its attendant costs – estimated at $300m-$400m a year – is now coming to an end."

Last week Fox announced it was giving up on pilot season in favour of the radical practice of "commissioning television all year round". On the face of it this is a minor and very dull adjustment in how broadcast business is done. On a deeper level, however, it marks part of a fundamental shift in how all commercial creative processes and production cycles are shifting to be more synchronised with the habits of the audience.

Posted by Ghost of a flea at January 27, 2014 06:27 AM