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January 10, 2014

Walk this way for the Diesel show in Florence

"This season, despite attempted negotiations between Pitti Uomo’s chief executive Raffaello Napoleone and the British Fashion Council, London Collections: Men started on January 6th, just one day before the four day Florence-based trade show was scheduled to begin, meaning the two events would overlap for two days. As a result of the clash, Napoleone made a bold move, chartering a private plane to fly media and buyers to Florence the moment the Burberry show had concluded on January 8th, at a total cost of €29,000 (about $39,000)."

“In terms of media, London’s winning the war,” says Godfrey Deeny, fashion editor-at-large of Le Figaro. “In terms of buyers, it’s losing. How many buyers were in London? Let’s say 200, maybe less. There are thousands here. You do the math.”

Posted by Ghost of a flea at January 10, 2014 10:47 AM