? 20 million people with zero connection to the clothes | Main | SHOWstudio: Splash! - Iris Van Herpen Process Film ?

December 19, 2013

Revolutionary at the time

The fall of the House of Juicy.

Juicy Couture tracksuits became the Uggs of activewear. Skaist-Levy and Nash-Taylor were able to transform a sloppy and un-fashionable style into a must-have. “It helped that they were comfortable and that the fit was great,” Moore said. Plus, they came in a rainbow of colours, most notably several shades of pink. Women would often pair them with Uggs for school runs, and Manolo Blahniks for dinner in Beverly Hills. “It was about marketing the lifestyle of Los Angeles and Hollywood.”

Posted by Ghost of a flea at December 19, 2013 08:47 AM