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September 27, 2013

Making Dreams: Fendi and the Cinema

"Fendi’s relationship with the film world is not immediately apparent until you start probing into the rolling credits. At ‘Making Dreams: Fendi and the Cinema’, a month long exhibition just opened at the heavily stylized Cinema Manzoni, co-curators Patrick Kinmonth and Antonio Monfreda have brought that fur/film connection to life."

The instances where Fendi furs appear on celluloid aren’t throwaway. Witness Silvana Mangano swanking it up in plush furs in Luchino Visconti’s Gruppo di Famiglia in un Inferno, which Fendi have restored to digital HD glory. Or Michelle Pfeiffer in Martin Scorsese’s The Age of Innocence, Marisa Berenson in Luca Guadagnino’s I Am Love, and Gwyneth Paltrow in Wes Anderson’s The Royal Tenenbaums - all seminal films in their own right where the furs are key character attributes. They’re all presented in the Cinema Manzoni, as an industrial glass exhibition path is built over the red plush seating and a mish-mash of architectural theme park-esque interventions house the furs accompanied by film clips. Kinmonth and Monfreda took it one step further to ensure people could see these furs in motion, making a short film on set at the Cinecittà studios, with panoramic glimpses of old sets from Cleopatra and Gangs of New York.

"I remember, as a little girl, film screenings were events in their own right."
- Silvia Venturini Fendi

Posted by Ghost of a flea at September 27, 2013 07:28 AM