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August 28, 2013

Founder story

"Business of Fashion speaks with Jess Lee, co-founder and CEO of Polyvore, a community-driven fashion discovery site that aims to create 'an army of Anna Wintours.'"

When I flip through a magazine like InStyle, there are a lot of top trends, but there are only a small number of things that I would actually wear. That’s because there are a finite number of pages, so you have to pick things that appeal to a wider audience, whereas there are people on Polyvore whose taste is much closer to mine. Polyvore offers personalised discovery.

Posted by Ghost of a flea at August 28, 2013 08:28 AM