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June 26, 2013
Can perfume ever again become a luxury?
"Luxury is less about hype and more about showing the best that a human being or brand can make. Thanks to the information age, high-end consumers are becoming more and more knowledgeable, more connoisseur and more discerning.
"To them, brands are for those who don’t know any better – brands being for those lacking in knowledge, confidence or culture. The more educated consumers become, the more they tend to seek out the best in a field, and as such, they tend to seek out the great masters - specialists in specific fields."
Posted by Ghost of a flea at June 26, 2013 08:44 AM