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January 21, 2013

BBC Perfume (2011)

Episode One - Someething Old, Something New.

Connected thought: "A Mayfair businessman has revived the fortunes of London's oldest perfume house after discovering it was founded by his great-great grandfather. Simon Brooke had no idea of his link with Grossmith perfumers, which made scent for Queen Victoria, when he began researching his family tree six years ago."

And this: "But yesterday was a big Axe day, I can tell you," Veronique Ferval, IFF's creative center manager, tells me. "You could walk around and could smell . . ."

. . . a high-school locker room? But she's cut off by Ann Gottlieb, the woman who oversees all Axe scents. IFF is currently trying to win the contract for Axe's 2014 scent (it releases at least one a year), competing against other fragrance houses. No detail should be spilled. "It paid off," Gottlieb tells Ferval. "Your submissions were really good."

Posted by Ghost of a flea at January 21, 2013 09:48 AM