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May 01, 2012

1% rule

"The 1% rule states that the number of people who create content on the Internet represents approximately 1% (or less) of the people actually viewing that content (for example, for every person who posts on a forum, generally about 99 other people are viewing that forum but not posting)."

For example, a large 2005 study of radical Jihadist forums by Akil N Awan found 87% of users had never posted on the forums, 13% had posted at least once, 5% had posted 50 or more times, and only 1% had posted 500 or more times.

The "90–9–1" version of this rule states that 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing.

Posted by Ghost of a flea at May 1, 2012 08:27 AM