Ghost of a flea: Brand stretching

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November 14, 2010

Brand stretching

Inspired by the Porsche Cayenne Turbo and BMW X6, Lamborghini and Maserati may launch SUVs in 2012.

Aston Martin's recent decision to move ahead with its Lagonda SUV concept means that there are no longer any barriers to entering a market that may once have threatened to dilute super-luxury brands.

So long as they keep their prices in the usual range, their brands are fine. I am already sold on the Maserati SUV concept.

Posted by Ghost of a flea at November 14, 2010 08:04 AM

Comments

Huh. Now show it to me covered in mud.

There is excellent mud in Manitoba.

Regards,
Ric

Posted by: Ric Locke at November 14, 2010 10:43 PM