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February 11, 2010

If you want to get along, go along

Jonah Goldberg considers the Audi Super Bowl ad. Along the way he spots the perps behind the downfall of, amongst other things, empire, conservatism and centuries of struggle for civil liberty.

To me, the target demographic is a certain subset of spineless, upscale white men (all the perps in the ad are affluent white guys) who just want to go with the flow. In that sense, the Audi ad has a lot in common with those execrable MasterCard commercials. Targeting the same demographic, those ads depicted hapless fathers being harangued by their children to get with the environmental program. MasterCard’s tagline: “Helping Dad become a better man: Priceless.”

The difference is that MasterCard’s ads were earnest, creepy, diabetes-inducing treacle. Audi’s ad not only fails to invest the greens with moral authority, it concedes that the carbon cops are out of control and power-hungry (in a postscript scene, the Green Police pull over real cops for using Styrofoam cups). But, because resistance is futile when it comes to the eco-Borg, you might as well get the best car you can.

And invited to all the best parties.

Posted by Ghost of a flea at February 11, 2010 09:53 AM