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February 08, 2010

Generalizing from experience

Test subjects were able to accurately identify candidates from the 2004 and 2006 U.S. Senate elections as either Democrats or Republicans based on black-and-white photos of their faces (hat tip to the Sister of the Flea).

To investigate the basis of these judgments, subjects were asked to rate photos of faces on a seven-point scale assessing personality traits such as assertiveness, maturity, likeability and trustworthiness. Subjects consistently associated Democrats with warmth (likeable and trustworthy) and Republicans with power (dominant and mature). These findings were independent of the gender of the person in the photo.

The authors concluded that people possess "a general and imperfect" ability to infer political affiliation based on facial appearance, which is related to stereotypes about Democrat and Republican personalities.

Posted by Ghost of a flea at February 8, 2010 12:54 PM

Comments

How'd they do when it came to identifying the "Juden"?
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Posted by: OregonGuy [TypeKey Profile Page] at February 8, 2010 04:16 PM