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February 07, 2007

Need I remind you, 007, that you have a license to kill, not to break the traffic laws

I suspect Louis Vuitton is about to discover running an auto manufacturer is about a good deal more than brand management. Though it will be fascinating to watch them try to do better than Ford; I hope they surprise me. There are deeply entrenched shibboleths in the auto sector that might only be challenged from the outside.

Aston Martin is being bought by LVMH Moet Hennessy Louis Vuitton SA, the most high-profile luxury goods consortium in the world, joining the 60-or-so other brands that already make up the group. Aston Martin will be the first luxury car brand in LVMH's portfolio and it is the first to be run by a lifestyle/luxury goods group.

Posted by Ghost of a flea at February 7, 2007 07:14 AM