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December 21, 2006

Blogs are the new black

The Local considers the Queen of Swedish blogging. Interesting fact: Five of the top ten most popular blogs in Sweden are about fashion. Take Engla's Showroom, for example.

At number 2 in the chart is Engla's Showroom, which pulled in over 50,000 unique visitors last week. The site has been up and running for a year and a half and is maintained by Engla Harjunpää, a 24-year-old woman from a small village outside the university town of Uppsala.

"I started the site in June last year," Harjunpää told The Local. "Back then I updated once or twice a day, now I usually put up four to six posts."

And very nice posts they are too.

Posted by Ghost of a flea at December 21, 2006 06:21 AM

Comments

Unless it's full of Manolo-style wisdom or Ugly Betty-like sniping, I'm not seeing the attraction of fulltime fashion-blogging.

Posted by: Chris Taylor [TypeKey Profile Page] at December 21, 2006 11:15 AM

Upon a second look it has insufficient Engla content to make it worth a regular visit...

Posted by: Ghost of a flea [TypeKey Profile Page] at December 21, 2006 11:20 AM