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September 13, 2006

She's so ronery

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The next wave in viral marketing is called Lonelygirl15; an ersatz, self-referential YouTube auteur.

Lonelygirl15 appears to be an innocent, home-schooled 16-year-old, pouring her heart out for her video camera in the privacy of her bedroom. But since May, her brief posts on the video-sharing site YouTube and the social networking hub MySpace have launched a Web mystery eagerly followed by her million-plus viewers: Who is this sheltered ingenue who calls herself "Bree," and is she in some sort of danger — or, worse, the tool of some giant marketing machine?

A quick viewing of I'm Really, Really, Really Excited!, Me, Religion, and Daniel :( and Poor Pluto are sufficient to get the jist of the program. Though the one featuring the Aleister Crowley portrait seems to have generated the most speculation and so it is worth singling out: A Change In My Life. Her friend Daniel signing himself "Danielbeast" is another clear Crowley reference. The nature of the ritual for which they are purportedly preparing remains unclear. I am expecting something generic and horror movie rather than specific and Crowleyite; a Minerval initiation of the OTO, say.

Every man and every woman is a rock star Update: Was I imagining things last night or does Dave Navarro have a unicursal hexagram tattooed on his right elbow? I think not as it is mentioned in the comments at Navarro's blog. Ahh, both elbows, apparently.

Posted by Ghost of a flea at September 13, 2006 06:34 AM