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May 15, 2006

Step inside the Da Vinci Code

Having kept a "faintly disdainful distance" from Dan Brown's airport opus, the Louvre is now set to cash in with a "Step Inside the Da Vinci Code" audio tour. At €10 this cuts off the private tours at the knees without Louvre management needing to sacrifice any of their contempt for their audience. C'est bon!

"One of our goals is to attract people who are not used to museums," said Didier Selles, the general administrator of the Louvre, who has read the book. "We want to reach people from blue-collar families and the suburbs. We have to talk and speak to a general public in a way that is not so academic."

Posted by Ghost of a flea at May 15, 2006 09:44 AM