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May 22, 2006

Naked in Newquay

Jamie Oliver is opening another Fifteen location. This one is in sunny Newquay.* Sterling chap that Oliver.

Television's "Naked Chef" is officially a saint already, of course. He took on the ghastly school-food industry with his School Dinners series last year, exposing the Turkey Twizzlers "menace" and shaming the Government into providing an extra 280 million towards the cost of pupils' meals.

Last Sunday he picked up two Bafta awards for his efforts. As a follow-up, his new restaurant in Cornwall doesn't seem at first to be a grand enough project to capitalise on the immense public goodwill Oliver enjoys, or to pack enough "kerpow". The restaurant's birth pangs are not even being televised.

*Now known as Kensington-on-Sea.

Posted by Ghost of a flea at May 22, 2006 09:21 AM