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April 11, 2006

McDonald's

The world's most expensive sandwich. A snip at £85!

The McDonald sandwich - named after its creator Scott McDonald, the chef at London department store Selfridges - is said to be the world's most expensive. Its cost is down to the Wagyu beef that makes up most of the filling, packed in a 24-hour fermented sour dough bread.

Selfridges food and catering director Ewan Venters thinks the McDonald will be a hit with foodies. I think it is rather more likely to be bad news for Kobe's ultrapremium brand. Selfridges is fine but hardly Harvey Nics.

Posted by Ghost of a flea at April 11, 2006 08:03 AM

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