Ghost of a flea

Thou Shalt Establish Thine Own Creative Direction--"This industry makes more money than the US box office, but we can't be a creative ghetto."

Own Thine Own (Intellectual) Property--"We want to determine whether we're successful or we fail. We don't want to be wholly dependent on somebody else for an IP, or on somebody else to market our games, to fund our games, or to control our brand."

Be No One's Beeotch--"This really speaks to why we're independent," Seropian said, calling Wideload's situation with Stubbs publisher Aspyr Media a "partnership of peers."

Keep Thine Overhead Low--"You have a small team, then you have a low overhead. A low overhead saves you money, obviously. And since Wideload has a small team, Wideload equals money."