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March 21, 2006
Slivercasting
The arrival of internet television has allowed audiences to indulge ever more specific interests. And with seemingly ever increasing bandwidth, wireless access and access to portable gadgets I can only see a need for ever more viewer-specific content.
In the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.
Perhaps more interesting — and, arguably, more important — are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It's a phenomenon that could be called slivercasting.
Perhaps more interesting — and, arguably, more important — are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It's a phenomenon that could be called slivercasting.
Posted by Ghost of a flea at March 21, 2006 12:07 AM
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