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March 02, 2006

Semtex Girls

Madonna's recent announcement of a new business venture was image rich if detail poor.

Madge, 47, has refused to reveal what her company does — but said the name described her staff. She explained: "The Semtex Girl is a girl who is dynamic, a girl who explodes and doesn’t take no for an answer."

That image being provided in part by Madonna's own in combination with the famous Czech explosive. Now Explosia, inventors with a brand to defend, are suggesting they may take legal action against the Immaterial Girl. Semtex has its reputation to think of.

Posted by Ghost of a flea at March 2, 2006 07:15 AM

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