Ghost of a flea: The lawnmower effect

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March 01, 2006

The lawnmower effect

This Gillette Fusion� razor system is everywhere. Seriously orange and in my face every time I set foot in Shoppers Drug Mart with the Spartan-117 cryo-tube packaging and companion HydraGel display. BusinessWeek is calling it "the lawnmower effect" as Procter & Gamble Co. makes shave-prep products "an extremely high priority". Their secret weapon: Canada's own J.D. Fortune as the new spokesface for Gillette's Revolutionary New 5-blade Shaving Surface�.

Canada's newest and hottest rock star, J.D. Fortune, traded in his microphone for a Gillette Fusion� razor today to demonstrate just how revolutionary the new men's shaving system-which features 5-blade Shaving SurfaceTM technology-really is. Fortune, 32, recently chosen as the new front man for Australian rock group INXS, took time out from a North American tour to demonstrate the new Fusion razor during an up-close-and-personal media launch event in Toronto.

"I prefer the Power version but the truth is that they both deliver a close and smooth shave," said Fortune following his live, on-stage razor demo. "I've always used Gillette and this is their best product yet."

That settles it for me. Plus this degree of shamelessness means somebody at Gillette is sure to take pity on me and send me one for testing purposes (non-power version please and a refill cartridge pack would be much appreciated). Any Flea-readers who remain to be convinced should consult the Gillette shave-prep A.I., Cassandra. "Activate FUN"!

Posted by Ghost of a flea at March 1, 2006 08:57 AM

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