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February 27, 2006
Marky Maypo
In 1956, Heublein, Inc. approached animation artiste, John Hubley to create an expensive ad campaign for its Maypo maple-syrup flavoured hot cereal. Hubley was meant to spend a small fortune while Heublein aimed for nothing more than a tax write-off. The campaign backfired after a fashion when the ad went to air and sales increased "an average of 78% and as high at 186% in some markets". While I think Marky is a bit creepy subsequent ads and toy sales suggest the children of the late 1950s disagree; and thus were branding, animation and merchandising conjoined in the marriage they enjoy to this very day.
Posted by Ghost of a flea at February 27, 2006 08:43 AM
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