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February 07, 2006
Coffee soft drinks
Once again finding myself stranded on the wrong side of the Atlantic, the best I can do is report on the introduction of two coffee-flavoured soft drinks to European markets: Pepsi Max Cino in the UK and Coca-Cola Blak in France.
Marc Mathieu, vice president of global core brands at the Coca-Cola Company, said: "We believe we have created a new category of soft drink - an adult product in a carbonated beverage - and a whole new drinking experience." ... Andrew Marsden, category director at Pepsi manufacturer Britvic, said: "Pepsi Max Cino is about pushing the boundaries with innovation."
No word on how Pepsi's boundary-pushing innovation differs from the simulataneous coffee-themed innovation of its rival or indeed of its own discontinued Pepsi-Kona coffee-flavoured cola. I do sometimes wonder if marketing types bother to listen to themselves.
Posted by Ghost of a flea at February 7, 2006 08:27 AM
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