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January 27, 2006

A burger by any other name

Tokyo's Shibuya district now hosts Mamido's Burger, a confectionary franchise that combines all the health benefits of sugar with the aesthetic appeal of greasy fast food.

The Mamido burger, for instance, which sells for 390 ($3.25 at 120 to the dollar), is a highlight of the menu. The "bun" is actually a sponge cake, the "patty" inside is chocolate cream, and the "pickles" are kiwis. The deep-fried fish burger, meanwhile, priced at 440 ($3.70), features a banana shaped like a fish fillet in sponge cake. It is topped with "tartar sauce," which is actually fresh cream. And the gratin burger, also at 440, is a sandwich with a cream cheese and fruit filling.

Posted by Ghost of a flea at January 27, 2006 08:43 AM

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