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September 22, 2005

Fashion (look to the left)

Vogue's China promotion has triggered a thriving market in the illegal sale of promotional items and kicked off a fashion magazine war fought out in the kiosks of Shanghai.

Vogue, just now entering the Chinese mainland market, may be the first to stir up the domestic fashion magazine market by sending a golden bag and a purse with its latest two issues.

Feeling the pressure, many other magazines have followed with their own promotions and gifts and created a chaotic situation. The big bag given by ELLE is in high demand. Some Oriental kiosks charge 25 yuan or 30 yuan above the original 20 yuan, or ask customers to buy back issues of unpopular magazines.

Posted by Ghost of a flea at September 22, 2005 08:37 AM

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