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May 30, 2005

Cinnamon Rush

One of the strangest things in the world to me is the way stuff moves around the place. It was not so longer ago that only a tiny elite in any particular society would have access to luxury goods or commodities that had travelled any distance at all. Now it is an apparent banality that in the clutter on my desk is a watch made in Japan, a bottle of sandalwood oil from Australia and a two dollar bill from the U.S. of A. I could not tell you where the staples in my stapler come from or where my Farrah Fawcett sunglasses were manufactured let alone where the pewter in my Alchemy tetragrammaton ring was sourced. Our nervous systems evolved in a context where all the food we ate, every article of cloth we wore and each hunting gadget were intimately familiar to us from the beginning to the end of a very short supply chain. These days the surface of my desk presents me with bewildering complexity and a maze of relationships both social and technological that it could take ages to tease out. But who has the time? Small wonder the extraordinary difficulty of making ethical choices in our consumer habits or use of energy or attitudes toward environmental or labour policy are addressed in such facile terms by our major political parties.

Which brings me to my favourite toothpaste. There is nothing remarkable about my Crest Whitening Expressions liquid gel (excepting that unique Cinnamon Rush flavour sensation) but it did strike me how odd it was to be in Islington brushing my teeth with a product I had bought at the Giant Tiger in Picton, Prince Edward County. It seemed a long way for a humble toothpaste tube to travel. A bit like Sam Gamgee's pots and pans I expect.

Posted by Ghost of a flea at May 30, 2005 10:27 AM

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Off topic: Kelly Osbourne's One Word peaked at #16 in the UK, but she's getting slammed for ripping off the old Visage song, Fade to Grey. Which, if you think about it, is pretty damn similar

Posted by: beautifulatrocities [TypeKey Profile Page] at May 30, 2005 07:42 PM