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March 24, 2005


This Suntory ad sums up why I should move to Japan. The wire-fighting badminton moves are inexplicably set off against the Sheena Easton tune and now I want some soda.

Update: The Flea's regional culture expert writes to correct my naive view of badminton and sunshine. That's no soda!

It's for canned ^chuhai^: a sho^chu^-based ^high^ball. Shochu is a distilled liquor--lots of the cheap stuff you get mixed with in bars is from Korea, which isn't to say it's bad. The drink in the ad, BTW, is called カロリー ("Calorie," because it has 50% fewer calories than the regular version). Comes in a selection of delicious flavors, too. The one at the bottom, green plum, sounds most refreshing to me, but tastes vary.

Posted by Ghost of a flea at March 24, 2005 06:27 AM

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