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March 25, 2005

Ship of fools

If I was delivering a sermon in London on the 24th April the first thing I would do is announce that any market research types could bite me. And shouldn't pews be stern and uncomfortable? This could be why I am not cut out for the clergy.

Churches will be judged on the warmth of the welcome, the length and content of the sermon, the music and even the after-service coffee and the softness of the pews.

Among other things, mystery worshippers will be asked to describe the moment which brought them closest to heaven and the moment closest to "the other place".

Well, I have certainly never heard it called that before.

Posted by Ghost of a flea at March 25, 2005 07:23 AM

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