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March 01, 2005

HK Noir

Spirit Fingers worries at the lack of dojos and kimonos in Hong Kong and a case of gross misstereotyping in a noirish Pepsi ad.

Pepsi is launching a cinema spot featuring Jennifer Lopez, Beyonce and soccer star David Beckham that will only run in markets outside the U.S., the company said.

The noir-ish, two-minute spot is set in Hong Kong and opens inside a dojo, a place where martial arts are studied and practiced, and shows two masked, leather-clad figures practicing their fighting moves. The two peel off their masks revealing that they are the two female singers. Instead of breaking into song, however, they jump onto motorcycles and tear through the streets of Hong Kong on a secret mission.

And via the same Spirit Fingers run down of HK/Japan differences is this Japander Posh and Becks page. Sadly, the couple both have much better accents when dubbed into Japanese. By contrast, Madonna knows how to make selling out look good. Just so we are clear on something. I have only one goal in life: for the Flea to appear in lucrative J-pop themed television ads.

Update: Gaahhh... Rick Astley!

Posted by Ghost of a flea at March 1, 2005 05:41 AM

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