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June 24, 2004

i am asian

Not being an Asian or Pacific Island American, or indeed American of any hyphenation, it is difficult to know what to make of this McDonald's marketing. Does this inspire anyone to express their cultural identity by going for a Big Mac?

We're Asian and Pacific Islander Americans "living on the rim," where our diverse cultures and the everyday American lifestyle become one. We're hanging on to our great traditions while we move to the beat of the times. We honor our heritage - but we love being Americans. From high fashion to high tech, from Asian Pacific American hip hop to haute cuisine, we're weaving the threads of our culture into the fabric of everyday American life. Whether we're sipping green tea or enjoying a Big MacŪ sandwich, we're helping make the magic mix called America become even richer. And McDonald's is right there with us, everyday!

Posted by Ghost of a flea at June 24, 2004 08:23 AM

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