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April 09, 2004

Corporate ethnography

Life beyond teaching beckons for the enterprising anthropologist.

Girl walks into a bar. Says to the bartender, "Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner."

No joke. The "girl" is Emma Gilding, corporate ethnographer at Ogilvy & Mather, one of the world's top advertising agencies. Her assignment is to hang out in bars across the country, watching guys knock back beers with their friends. And wipe those smirks off your faces. This is research.

Posted by Ghost of a flea at April 9, 2004 10:01 AM

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