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March 12, 2004


Yahoo! keeps track of its users with "web beacons". It is a neat idea and convenient and so forth vis a vis a personalized Yahoo! experience. For Yahoo!-using Flea-readers wishing to remain anonymous the company offers an opt-out link half way down this privacy page. Take care not to hit the prominent cancel opt-out button on the page that follows. Finally, this is a feature that is browser specific so you will need to opt-out on three machines if you lead a peripatetic existence such as mine.

Posted by Ghost of a flea at March 12, 2004 10:27 AM


I wish people - well, some advertisers are people - would stop trying to personalize my web experience. I have the same difficulty with 90% of cookies. As far as I have been able to ascertain, what it means is that if I am tracked to a car sales or manufacturer's site I will be served a lot of ads for cars, car insurance, AAA road trip maps, aftermarket steering-wheel covers, etc. - but I will miss out on ads for books, classical music, televisions, add-on computer cards/products...

Posted by: John Anderson at March 13, 2004 12:54 AM