January 26, 2004
Brand Marker
An interesting experiment in brand efficacy and Austrian drawing skills (via b3ta).
monochrom's attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand. Salut, share of mind!
Posted by Ghost of a flea at January 26, 2004 08:51 AM