Ghost of a flea

McGoogle

McDonald's was annoyed about a dictionary reference the other day. They claimed outrage at the McJob smear directed at their valiant, Stakhanovite workforce. Their bigger worry is probably loss of their McTrademark as that prefix becomes McCommon usage.

James Lilek's recent use of the term "googling" with a small letter G should be a worrying harbinger for Google. Of course, Kleenex and Post-It do just fine even as people refer to their competitors products by the branded name.

Posted by Ghost of a flea at November 18, 2003 08:47 AM